Kimberly-Clark Expanded their Baby Wipes Business to New International Playing Grounds
Last month, at the Society of Plastics Engineers Polyolefins Conference in Houston, TX, it was reported that Kimberly-Clark had just made their first major move since ~2007. The company revealed that they are expanding into new global markets and adding new lines to be sold in Korea, Colombia, Brazil and Singapore.
It’s suggested that K-C’s “Coform” technology is the reason for the new expansion. What’s Coform? Coform is a direct formed, thermal bonded airlaid technology which was first developed in the 1970s. The product sold internationally will include this same technology but offer a lower tonnage to (supposedly) adapt to the needs of emerging markets. The industry giant claims that this product is groundbreaking because it’s special technology allows it to clean better than the competition with less abrasion.
What’s the big deal? Kimberly-Clark is targeting emerging markets for their diaper and wipes products where they have a lot less competition. The problem is that the global wipes clog issue is already a big problem in major cities worlwide, however, this expansion could push it into a global (expensive) underground catastrophe. What’s more? Some of these countries don’t have the resources and technology to support the detrimental effects that come with wipes building up in the sewers.
So, brace yourselves. This
could will get ugly.